Seth Godin – Leadership vs. Management – What it means to make a difference
In the business world, the terms “leadership” and “management” are often used interchangeably. However, according to the world-renowned marketing and leadership author Seth Godin, these two concepts are fundamentally different. In his book “Tribes: We Need You to Lead Us,” Godin explains that management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation.