The Top 50 Best Business Books To Read In 2023

By | June 30, 2021

As an entrepreneur, it’s essential to stay up to date with the latest business strategies, leadership techniques, and marketing trends. However, with so many books on the market, it can be challenging to know which ones to prioritize. That’s where Rick Kettner comes in.

In his updated list, Kettner has curated the 50 best business books of all time. These books have been hand-picked for their unique and valuable insights that can help entrepreneurs achieve their goals in business and beyond. Kettner’s list is a combination of influential classics and his personal favorites that have guided his entrepreneurial journey over the last 22 years.

To make the list more accessible, Kettner has organized the books into eight categories: startups, business strategy, marketing, product development, leadership, management, productivity, and self-help. This categorization allows readers to easily find books that align with their specific needs and interests.

In the startups category, Kettner recommends books such as “The Lean Startup” by Eric Ries and “Zero to One” by Peter Thiel. These books provide valuable insights into the early stages of starting a business and how to build a successful company from scratch.

For those interested in business strategy, Kettner recommends “Good to Great” by Jim Collins and “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne. These books provide insights into how to create a successful business strategy and stand out in a crowded marketplace.

In the marketing category, Kettner recommends “Contagious” by Jonah Berger and “Influence” by Robert Cialdini. These books provide insights into how to create compelling marketing campaigns and persuade customers to buy your product.

In the product development category, Kettner recommends “The Innovator’s Dilemma” by Clayton Christensen and “Hooked” by Nir Eyal. These books provide insights into how to create innovative products that meet customer needs and stand out in the market.

For those interested in leadership, Kettner recommends “Leaders Eat Last” by Simon Sinek and “The 7 Habits of Highly Effective People” by Stephen Covey. These books provide insights into how to be a successful leader and inspire your team to achieve great things.

In the management category, Kettner recommends “High Output Management” by Andy Grove and “The One Minute Manager” by Kenneth Blanchard and Spencer Johnson. These books provide insights into how to effectively manage your team and achieve your business goals.

For those interested in productivity, Kettner recommends “Atomic Habits” by James Clear and “Deep Work” by Cal Newport. These books provide insights into how to be more productive and achieve more in less time.

Lastly, in the self-help category, Kettner recommends “The 5 AM Club” by Robin Sharma and “Mindset” by Carol Dweck. These books provide insights into how to achieve personal growth and develop a positive mindset that will help you achieve your goals.

In conclusion, if you’re looking for the ultimate guide to business books, Rick Kettner’s top 50 list is a must-read. With its diverse range of categories and hand-picked selection of books, this list is the perfect resource for entrepreneurs looking to take their business to the next level.

The full book list from the video is below:

1. The Start-Up J Curve by Howard Love
2. The Lean Startup by Eric Ries
3. The Mom Test by Rob Fitzpatrick
4. The Hard Thing About Hard Things by Ben Horowitz
5. Zero To One by Peter Thiel

6. Blue Ocean Strategy by W. Chan Kim & RenΓ©e Mauborgne
7. The Innovator’s Dilemma by Clayton Christensen
8. Understanding Michael Porter by Joan Magretta
9. Crossing The Chasm by Geoffrey A. Moore
10. Good Strategy / Bad Strategy by Richard Rumelt
11. Good To Great by Jim Collins

12. Traction by Gabriel Weinberg & Justin Mares
13. Marketing Made Simple by Donald Miller
14. Contagious by Jonah Berger
15. The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
16. This Is Marketing by Seth Godin
17. They Ask You Answer by Marcus Sheridan
18. Building A StoryBrand by Donald Miller
19. Influence by Dr. Robert Cialdini
20. The Language Of Trust by Michael Maslansky

21 Sprint by Jake Knapp
22. Hacking Growth by Sean Ellis & Morgan Brown
23. Start At The End by Matt Wallaert
24. Hooked by Nir Eyal
25. Friction by Roger Dooley
26. Perennial Seller by Ryan Holiday

27. Start With Why by Simon Sinek
28. The Dichotomy Of Leadership by Jocko Willink & Leif Babin
29. Leaders Eat Last by Simon Sinek
30. Measure What Matters by John Doerr
31. The Infinite Game by Simon Sinek

32. The Making Of A Manager by Julie Zhuo
33. The Coaching Habit by Michael Bungay Stanier
34. First, Break All The Rules by Marcus Buckingham
35. Multipliers by Liz Wiseman
36. Who by Geoff Smart & Randy Street

37. The One Thing by Gary Keller
38. Digital Minimalism by Cal Newport
39. Flow by Mihalyi Csikszentmihalyi
40. Your Brain At Work by David Rock
41. Who Not How by Dan Sullivan & Dr. Benjamin Hardy

42. Atomic Habits by James Clear
43. Mindset by Carol S. Dweck
44. So Good They Can’t Ignore You by Cal Newport
45. Essentialism by Greg McKeown
46. Futureproof by Kevin Roose
47. Ultralearning by Scott H. Young
48. Chatter by Ethan Kross
49. Thinking, Fast and Slow by Daniel Kahneman
50. Never Split The Difference by Chris Voss